The illusive definition of what Craft is in relation to beer, and even the wider drinks industry, which in itself poses a difficult question in terms of what Craft is: for example, can Craft be extended to cider, or even whisky? Many gin distillers call themselves Craft these days, and who’s to say they shouldn’t?
The simplest definition of Craft beer is when it is made in small batches by equally small independent brewers, using caringly sourced ingredients, with love, passion and care. But when should such a defining word get surrendered by a successful company like Brewdog? Brewdog certainly started by making Craft beer, but with their growth and share of the market will they assess whether to retain the name of Craft Brewers? Even Brains Brewery, if not the oldest, one of the largest and most loved of Wales’ breweries, have perhaps predictably dipped their toe into the Craft market with entries such as their Barry Island IPA, a decent tipple, a very good IPA in fact says me, but is it Craft? I have talked with plenty of people who will tell you their size and pedigree alone make them ineligible to wear the Craft badge. But with such a loose definition, and with many wavering opinions, can we discount them as such?
Brewdog themselves have called for a firm definition of the term Craft, perhaps with a unilateral purpose to ensure they are firmly contained within that definition. Too cynical perhaps, but there is no doubt of their tremendous efforts in terms of making Britons drink better beer. And that, to me, is something to stir pride loving craft beer myself. Trying to define Craft is like keeping a handful of sand, it is perhaps best left to bar room discussions over the quality of one’s pint. To me, Craft isn’t a single definition, but a movement and mentality, pushed by the likes of SIBA and CAMRA back before Craft was a term, “to secure the long term future of real ale, real cider and real perry by increasing their quality, availability and popularity”. Real ale in that context being as hard to define as Craft is now, and the quest for a definition can perhaps be blamed on CAMRA’s recent image as old fashioned and ageing, an image they are focusing on correcting.
It is valiant to protect one’s own definition of Craft. To fight for the local brewer whose beers are full of heart and made with true purpose above mass production and financial gain, and it is easy to discount larger brewers who have perhaps fallen foul of those latter complaints. Redefining them who started out as craft as the enemy now, and to see their investment in better beers, like Brains’ craft adventures, as an attempt to never forget their roots but also ensure they can continue to ride the Craft wave. But in truth, one goal of Craft is to make better beer, and for me, and us at LOVEOURCRAFT, that’s where the definition stops: pure ingredients, better quality, thought provoking, and lovingly crafted.
Iechyd da! Garin @LoveOurCraft
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Craft beer has made its way to the Greek Islandes of the Cyclades, pioneering breweries like Santorini Brewing Company, 56 Isles on Paros, Mikonu on Mykonos, Nissos on Tinos, Chios are paving the way for the Craft revolution in the Greek Isles
We catch up with Joelle Drummond, Co Founder of Drop Bear Beer Company, Wales’ very first non-alcoholic brewery. It is an exciting time to be following the non-alcoholic beer sector in the UK, with a movement created by specialist brewers of which Drop Bear Beers are standing right at the front. Through our conversation with Joelle from their brewery headquarters in Swansea, we get an insider’s perspective of the rise in low and non-alcoholic craft beer in the UK.
CRAFT BEER STORIES AND REVIEWS: TODAY'S STORY TELLS OF WELSH PIRATES WHILE WE REVIEW COCHYN RUBY BITTER FROM CWRW LLYN
Craft Beer Stories and craft beer review. AT THE TOWER BANK ARMS, BEATRIX POTTER'S OWN LOCAL, WE REVIEW A BLONDE ALE FROM LANGDALE BREWERY OPERATING IN ENGLAND'S LAKE DISTRICT, SISTER COMPANY TO THE BRITANNIA INN IN AMBLESIDE.
Craft beer review: Beck, Helles Lager from Fell Brewery - My basil plant is depressed. The coriander is fine, it seems to have thrived in the patch I allotted it and has developed a cloud of plumage that only seems to taunt the basil next to it. The mint in the corner seems oblivious to both as it sniffs around, sending creepers to explore its new environment.
Buy craft beer directly from local breweries: At Love Our Craft we support not only our local craft brewers, but all brewers across the British Isles, we promote those craft brewers nearest to you so that you buy the best local craft beer directly from the brewers themselves, and the craft breweries in your area benefit from the support of local beer lovers. During the pandemic we saw the effect lockdown had on our favourite craft producers in our local town of Swansea, Wales, and desperately wanted to help them.
What is craft beer? The illusive definition of what Craft is in relation to beer, and even the wider drinks industry, which in itself poses a difficult question in terms of what Craft is: for example, can Craft be extended to cider, or even whisky?
Brewery tap rooms in Swansea: Swansea, not unlike other cities in Wales, and the wider United Kingdom, has seen an upsurge in Craft Breweries, opening their doors and providing the public with delicious drinks. Just take a look at our map to see the richness of craft breweries in the area.
History of beer in Wales: As the Craft Brewing scene booms in Wales as it does across the United Kingdom, with Craft Breweries popping up and producing top quality, interesting and intriguing new Craft beer, and with Wales stereotypically thought of as a beer loving nation, we found ourselves considering the history of beer and brewing in Wales which led to the rise of the Craft brewing industry itself